Privacy Policy

Last updated: 20 August 2026

Severn Automotive (“we”, “us”, “our” or “the Company”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you contact us, enquire about or purchase a vehicle, use our services, visit our website, or otherwise interact with us.

We process personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, together with other applicable privacy and electronic communications legislation.

1. Who We Are

Severn Automotive is the data controller responsible for the personal information we process about you.

You can contact us using the following details:

Severn Automotive
Worcester Road
Stourport-on-Severn
Worcestershire
DY13 9AS

Email: enquiry@severnautomotive.co.uk
Telephone: 01299 544563

If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.

2. What Personal Information We Collect

Depending on the nature of your interaction with us, we may collect and process the following categories of personal information:

Contact and identification information

Full name;
Postal address;
Email address;
Telephone number; and
Other information reasonably required to identify and communicate with you.

Vehicle and transaction information

Vehicle registration and identification details;
Details of a vehicle you are enquiring about or purchasing;
Part-exchange vehicle details;
Information relating to the condition, history and ownership of a part-exchange vehicle;
Order, deposit and payment information;
Details of correspondence and communications with us; and
Information relating to warranties, repairs, complaints or other services connected with your vehicle.

Finance and credit information

Where you request vehicle finance, we may collect and process information necessary to facilitate a finance application and provide it to the relevant finance provider or broker.

This may include information required by the finance provider to assess your application. The finance provider may process this information separately as its own data controller and may provide you with its own privacy information.

We do not determine the outcome of a finance application made by you and are not responsible for the processing carried out independently by a finance provider.

Website and technical information

When you visit our website, we may collect certain technical information, such as:

IP address;
browser type and version;
device information;
operating system;
information about how you use our website; and
information about the pages or resources you access.

The information collected will depend on the cookies and similar technologies used on our website. Where required by law, we will obtain your consent before placing non-essential cookies or similar technologies on your device.

3. How We Collect Your Information

We may collect personal information:

Directly from you when you contact us, submit an enquiry, complete an Order Form or purchase a Vehicle;
When you communicate with us by telephone, email, social media or other communication channels;
When you request vehicle finance or other services;
When you provide information relating to a part-exchange vehicle;
Through our website;
From third-party service providers or organisations involved in providing services you have requested; and
Where reasonably necessary, from publicly available sources or other lawful sources for purposes such as verifying vehicle or transaction information, preventing fraud or complying with legal obligations.

Where we obtain personal information about you from another source, we will provide the privacy information required by applicable data protection law unless an applicable legal exemption applies.

4. How We Use Your Personal Information

We may use your personal information for the following purposes:

Responding to enquiries and requests;
Arranging viewings, test drives and vehicle appointments;
Processing vehicle orders, deposits and purchases;
Administering vehicle sales and part-exchange transactions;
Processing payments and maintaining financial records;
Facilitating finance applications where requested;
Providing warranty, after-sales and related services;
Communicating with you regarding your enquiry, vehicle purchase or other services;
Dealing with complaints and resolving disputes;
Verifying identity and preventing fraud or other financial crime;
Complying with applicable anti-money laundering, sanctions and other legal or regulatory requirements;
Maintaining business and accounting records;
Protecting the security of our business, systems, vehicles, premises and customers;
Exercising or defending legal claims;
Improving our products, services and customer experience; and
Sending relevant marketing communications where we are legally permitted to do so and, where required, you have provided your consent.

5. Lawful Basis for Processing

We will only process your personal information where we have a lawful basis to do so under applicable data protection law.

Depending on the circumstances, the lawful basis may include:

Contract

We may process your personal information where this is necessary to enter into or perform a contract with you, including processing a vehicle order, sale, payment, warranty or related service.

Legal obligation

We may process your information where necessary to comply with a legal or regulatory obligation, including accounting, taxation, fraud prevention, anti-money laundering, regulatory and law-enforcement requirements.

Legitimate interests

We may process personal information where necessary for our legitimate interests, or those of a third party, provided that those interests are not overridden by your rights and interests.

Our legitimate interests may include operating and administering our business, responding to enquiries, preventing fraud, protecting our business and customers, maintaining appropriate records, improving our services and, where legally permitted, carrying out proportionate marketing.

Where we rely on legitimate interests, we will consider whether the processing is necessary and whether your interests and fundamental rights require greater protection.

Consent

Where required by law, we will rely on your consent to process your personal information for particular purposes, such as certain forms of direct marketing or the use of non-essential cookies.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

6. Direct Marketing

Where legally permitted, we may contact you about vehicles, services, offers or other information that we believe may be relevant to you.

We will comply with applicable direct marketing and electronic communications laws, including the Privacy and Electronic Communications Regulations (PECR).

Where consent is required, we will only send electronic marketing communications where you have provided the necessary consent.

You can withdraw your consent or object to direct marketing at any time by contacting us or by using the unsubscribe or opt-out facility provided in the relevant communication.

We will not make continued receipt of marketing communications a condition of purchasing a Vehicle or receiving our services.

7. Sharing Your Personal Information

We do not sell your personal information.

We may share your personal information where reasonably necessary for the purposes described in this Privacy Policy, including with:

Finance providers, lenders and finance brokers where you request or apply for finance;
Warranty providers and administrators;
Payment service providers and banks;
Professional advisers, including accountants, insurers, solicitors and other professional service providers;
IT, website, hosting, communication and other service providers acting on our behalf;
Vehicle history, verification, fraud prevention or compliance service providers;
Regulators, government bodies, law enforcement agencies and other authorities where required or permitted by law; and
Other parties where you have requested or authorised us to share your information.

Where we use third-party service providers to process personal information on our behalf, we will take reasonable steps to ensure that appropriate contractual and security arrangements are in place.

Some organisations with whom we share information may act as independent data controllers and will have their own privacy policies explaining how they process your information.

8. International Transfers

Where your personal information is transferred outside the United Kingdom, we will take appropriate steps to ensure that the transfer is lawful and that your personal information receives an appropriate level of protection in accordance with applicable data protection law.

Where required, we will use an applicable adequacy regulation or other lawful transfer mechanism and appropriate safeguards.

9. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to satisfy legal, accounting, tax, regulatory and reporting requirements, and to establish, exercise or defend legal claims.

The appropriate retention period will depend on the nature of the information and the reason it is being processed.

Where you make an enquiry but do not purchase a Vehicle, we will generally retain your information for a reasonable period so that we can manage the enquiry and maintain appropriate business records.

Where you purchase a Vehicle, we may retain relevant transaction and customer records for longer periods where necessary to comply with legal, accounting, tax, warranty, regulatory or dispute-resolution requirements.

When personal information is no longer required, we will securely delete or anonymise it where reasonably practicable.

10. Information You Are Required to Provide

Some personal information is necessary for us to enter into or perform a contract with you, process a vehicle purchase, arrange requested services, comply with legal obligations or complete required checks.

Where you do not provide information that is reasonably necessary for these purposes, we may be unable to provide the requested service, complete a transaction or comply with our legal obligations.

Where the provision of information is optional, we will make this clear to you where appropriate.

11. Data Security

We take reasonable and appropriate technical and organisational measures to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

However, no method of transmitting or storing information is completely secure. While we take reasonable steps to protect your personal information, we cannot guarantee the absolute security of information transmitted to or stored by us.

12. Your Data Protection Rights

Subject to certain legal conditions and exemptions, you may have the following rights under applicable data protection law:

Right of access – to request a copy of the personal information we hold about you;
Right to rectification – to ask us to correct inaccurate or incomplete information;
Right to erasure – to ask us to delete your personal information in certain circumstances;
Right to restriction – to ask us to restrict how we use your personal information in certain circumstances;
Right to object – to object to certain processing, including direct marketing;
Right to data portability – in certain circumstances, to receive personal information you have provided to us in a structured, commonly used and machine-readable format and request its transfer to another organisation; and
Right to withdraw consent – where we rely on your consent as our lawful basis for processing.

These rights are not absolute and may be subject to legal conditions or exemptions.

To exercise a right, please contact us using the details provided under clause 1 of this document.

We may need to verify your identity before responding to a request.

13. Automated Decision-Making and Profiling

We do not generally make decisions about you based solely on automated processing that produce legal or similarly significant effects.

Where a finance application or other service involves automated decision-making by a third party, such as a finance provider or lender, that organisation is responsible for providing you with information about its own processing and applicable rights.

14. Children's Information

Our services are not generally directed at children, and we do not knowingly collect personal information from children for marketing purposes.

Where we become aware that we have collected personal information from a child in circumstances where consent is required and has not been validly provided, we will take appropriate steps to address the situation.

15. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the website, remember preferences, understand website usage and, where permitted, support marketing or advertising activities.

Where required, we will ask for your consent before using non-essential cookies.

You can manage certain cookie preferences through your browser or our website's cookie controls.

Our use of cookies may be explained in greater detail in a separate Cookie Policy.

16. Complaints

If you have concerns about how we have collected or used your personal information, please contact us in the first instance using the details in section 1. We will investigate your concern and seek to resolve it appropriately.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection.

Information about contacting the ICO is available at:

Information Commissioner's Office (ICO)

Making a complaint to us first is not a requirement for you to complain to the ICO.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, the services we provide, applicable law, regulatory requirements or the way in which we process personal information.

The latest version will be made available on our website and will include the date on which it was last updated.

Where a change materially affects how we process your personal information, we will take reasonable steps to bring the change to your attention where required by law.

18. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or require further information about how we process your personal information, please contact: